If you already have your calendar lined out for the next 2–4 months, that’s not something to keep quiet—that’s something to publish everywhere immediately.
If you’re booking live music, you’re already doing the hard part, bringing talent and creating a place for people to gather. But too many great shows fall flat for one simple reason: People didn’t know about it in time. Whether you’re a venue or an artist, promotion isn’t something you do the week of the show. It’s something you build weeks, if not months, ahead. Give People Time to Show Up People plan their lives in advance. Weekends get booked early. Friend groups coordinate. Babysitters get scheduled. If you already have your calendar lined out for the next 2–4 months, that’s not something to keep quiet, that’s something to publish everywhere immediately. That means: - Your social media pages - Your website - Event listings - Community calendars - Platforms like BVLive.com Don’t assume someone will “just see it” on Instagram or Facebook. Algorithms don’t work in your favor consistently enough to rely on that alone. The more places your show exists, the more chances someone has to discover it. Your Show Flyers Are Not “Week Of” Content One of the biggest missed opportunities we see is graphics getting posted a few days or just the week before the show. At that point, you’re not promoting, you’re reminding the very small group of people who already follow you closely. Your show graphics should be out as soon as the show is booked or able to be announced. Why? Because: - New audiences need time to discover you - Returning customers need reminders over time - People scrolling